Content agency for beauty and product creators
Your back catalogue is already filmed, already paid for, and currently earning nothing. We move it onto YouTube, retitled for search and posted every day, so one video keeps working for years instead of 48 hours.
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Why YouTube
Half-life is the point where a post has earned half of everything it is ever going to earn. On the feed platforms that happens while you are still awake.
Scott Graffius, Lifespan (Half-Life) of Social Media Posts, 2026 edition, measured across 5.6 million posts on 11 platforms. The YouTube figure is re-measured every year, so it is the 2026 reading.
Watch before you book
The three measures on this page, where they came from, and what the whole thing cost the creator in her own time. About eight minutes.
More from the channel
The audience you already have does not move across on its own.
Why the footage on your hard drive is not finished earning.
Which one finds you people, and which one keeps them.
Who we take on
You have a back catalogue of at least 400 videos sitting in a camera roll, doing nothing.
Your audience already exists somewhere else, and YouTube is the one place you have never had time for.
You would rather build the business than spend your evenings posting it.
How we decide
Not to be difficult. The work only produces something if the library underneath it is strong enough, and we would rather say so early than take your money and find out.
You send your analytics. We look at what your audience already does, not only how many of them there are.
We watch your back catalogue. All of it is going somewhere public, so we read it the way a new viewer would.
Then we answer. If it is not there yet we tell you what is missing, and you are welcome back when it is.
How it runs
You add our team to your channel. We pull your originals in full quality. Nothing is re-recorded and nothing is filmed again.
Every post is retitled and described so people can still find it next year. The whole schedule sits in Buffer where you can see it.
Veto or delete anything before it goes out. Paid advertising never gets reposted. A plain email every week tells you what moved.
The first week
Nothing happens in a back room. From the day you invest there is a sheet you can open, and it fills up in front of you while we work.
Two of us scroll your feed all the way to the oldest thing on it and pick out the hundred and eighty worth posting. Not the most recent hundred and eighty. The best ones.
A line each is plenty. You are the only person who knows what is actually in them, and that line is what the title gets built on.
Built around what people type into the search bar, not what the video was called on TikTok. That is the whole difference between a post and a post that keeps being found.
Posting starts about a week and a half after you invest. The week before that is this, and you can see all of it as it happens.
Where the titles come from
This is not a house style we invented. It is YouTube's own advice, and it is the whole reason a retitled video gets found when the original never did.
Inside the rules, not near them
Repurposing your own catalogue is allowed, and we keep it allowed. Every title and every description is checked against YouTube's own monetisation policy before it is scheduled, which is also why we never repost a paid advert. These are YouTube's words, not our summary of them.
If you are on Fresh Start
A second clock runs alongside the catalogue. Your first transcript is with you inside a week. You have a week to film it. We have a week to edit it. By the time your first new video goes up, your back catalogue has already been posting for a week and a half.
What happened last time
A beauty creator I ran this with, measured over a single sixty day window:
Figures re-pulled from YouTube Studio on 27 October 2026 and covering sixty days of the partnership. One creator, one window. Yours will differ.
Take her advertising out of the first one and you get 498,831 organic views against 346,408, which is the 44%. And 1,101.1 organic watch hours against 822.8, which is the 34%. We remove our own best number and leave the earlier period whole, including the one video in it that did unusually well, so every figure on this page is the cautious reading rather than the flattering one. The subscriber figure is the one measure without a single screenshot behind it, because it compares the rate subscribers arrived at rather than a total Studio reports on its own. Both reports pulled from Studio on 27 October 2026.
Who you would be working with
We are married, and we run it between us. Haley builds the systems and works the channels. Lewis is the one you speak to first.
Systems Manager
I am not trying to be the biggest creator in the room. I have my personal account @ironmamahaley on Instagram, where I am passionate about endurance training as a mom. But I am the one who understands the business and the systems underneath it, and I prove it by growing my own channel in public, with the real numbers shown as I go. The method I use on my own channel and on a popular UK beauty creator is the one we use on yours.
Watch her do it on YouTube
Sales Manager
I may be the first person you speak to, and often the one who tells you this is not the right moment. That is most of the job, and I would rather say it on a call than take your money and find out together. If we do take you on, I am also the one who stays in touch, so you are never chasing us for what is happening via analytics.
Two ways to come on board
$1,699180 posts in 60 days
Three posts a day for sixty days, every one of them cut from footage you already own.
The fit: you need roughly 400 pieces of existing footage for us to work from. Fewer than that and sixty days of daily posting does not hold together.
$3,499A new channel, worked to 1,000 subscribers
We open a brand new channel and stay on it until it reaches 1,000 subscribers. Entirely organic, no paid promotion at any point.
The fit: 100,000 combined followers across your other platforms, at least 400 videos we can repurpose, and one long form video filmed each month while we are working together.
Questions people actually ask
On Open Gates, no, and that is the whole point. Everything we post already exists in your camera roll. On Fresh Start it is one long form video a month, filmed by you and edited by us. A new channel needs something current to build around.
You send your analytics and we watch your back catalogue before anything else happens. If the library is not deep enough to carry a daily schedule we say so, and you keep your money.
No, and I will not pretend otherwise. A thousand subscribers is a threshold, not an income. From 1 February 2027, new creators joining the ad revenue tier of the YouTube Partner Program also need 8,000 public watch hours, up from 4,000. Subscribers are the door. Watch hours are the room behind it.
Then this is not the right moment, and I would rather tell you that on a call than take your money. Come back when the library is there.
You do. The full schedule sits in Buffer and you can see every post before it publishes. Veto anything, delete anything. Paid advertising never gets reposted.
Never. You invest once, and everything the channel earns after that stays yours.
Access to your back catalogue and a seat on your YouTube channel. That is it. From there we take about a week going through what you have and deciding what goes out, so the first posts land around a week and a half after you invest. You are not waiting in the dark while we do it: as soon as we start scheduling, the queue sits in Buffer and you watch it fill up as we go.
It is already filmed, already paid for, and currently earning nothing. Let us put it to work.
Book a callOr write to haley@atlanticsocials.com
